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WebtraffIQTM Press Release:
Title: Wales Tourist Board Appoint WebtraffIQ for Web Analytics
Date :31 March, 2005, London, UK
Author: Rachel Hawkes, Account Director, Elemental PR
31 March 2005, London, UK
Wales Tourist Board Appoint WebtraffIQ for Web Analytics
Wales Tourist Board Appoint WebtraffIQ for Web Analytics and Measurement of its Websites and Campaigns
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Wales Tourist Board http://www.visitwales.com has appointed WebtraffIQ http://www.webtraffiq.com for web analytics across three of its websites throughout 2005.
After a successful pilot program, the three Wales Tourist Board websites using WebtraffIQ are; Adventure Wales http://www.adventure.visitwales.com, Mountain Biking in Wales http://www.mbwales.com, Travel Trade Wales http://www.traveltradewales.com.
WebtraffIQ’s analytics suite was simple to implement; and is being used to benchmark activities for each of the websites, user behaviour between the websites and results from all forms of direct and digital marketing and promotional activity.
Jon Munro, Product Marketing Manager at Wales Tourist Board explains, “The Internet and related channels play a huge role in marketing tourism now. We required a better monitoring analysis product to measure the performance of our sites to make more collective marketing and promotion decisions. We are pleased with WebtraffIQ and are now using it in a more integrated way, for example, to monitor our Cost-Per-Click (CPC) links for our customers and partners. We envisage that WebtraffIQ suite will be used for a range of off and online campaigns throughout the year and assist us in taking more informed action.”
Sue Collins, Sales Development Manager at Travel Trade Wales adds, “With the global reach of our campaigns to boost Wales’ profile and the competitive nature of the tourism sector, we need an intuitive service that is able deliver feedback on our activity as we require it. We are able to benchmark local, regional and international marketing undertaken via WebtraffIQ, helping us to be more flexible in marketing our product and services to UK and international markets”.
Marcos Richardson European Director at WebtraffIQ comments, “In an increasingly competitive global tourism marketplace; having the ability to monitor and analyse website and marketing campaigns is essential. WebtraffIQ’s experience with tracking multiple international websites for clients such as MP3.com Europe has proved invaluable in assisting the Wales Tourist Board, where they have three different websites with international partners in UK, Australia, Austria, Belgium, France, Germany, Netherlands and New Zealand.”
“The appointment is further development and movement into the Government and tourism sectors with our service being already used by GovTalk http://www.govtalk.gov.uk, Business Link Kent http://www.businesslinkkent.com and the Baseball Hall of Fame http://www.baseballhalloffame.org based in New York, USA”, concludes Richardson.
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This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available on request at info@webtraffiq.com
The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).
About Wales Tourist Board
http://www.visitwales.com
The Wales Tourist Board is an Assembly Sponsored Public Body, answerable to
the Minister for Economic Development and Transport of the Welsh Assembly Government. The Board was set up under the Development of Tourism Act 1969. The
role of the Wales Tourist Board is to support the tourism industry and to provide
the appropriate strategic framework within which private enterprise can achieve
sustainable growth and success, so improving the social and economic well being
of Wales.
About WebtraffIQTM
http://www.webtraffiq.com
WebtraffIQTM is a web analytics agency with headquarters in London, UK. WebtraffIQTM is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system was first created in 1995 making WebtraffIQ one of the most established Web Analytics agencies within the whole industry.
WebtraffIQTM provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.
WebtraffIQ'sTM clients include:
The Direct Marketing Association (DMA), The Engineering Council, Time to Learn / City & Guilds, The Internet Watch Foundation (IWF), Wales Tourist Board, The Royal Institution of Chartered Surveyors (RICS).
Contact
19 Garrick Street
Covent Garden
London
WC2E 9AX
www.webtraffiq.com
info@webtraffiq.com
www.m-w.co.uk
Tel: +44 (0)207 379 3300
Fax: +44 (0)207 379 4400
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