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WebtraffIQTM Press Release:
Title: WebtraffIQ acquisition
Date: 18th October 2006, London, UK
Author: Marcos Richardson Director WebtraffIQ
WebtraffIQ Ltd acquired by one of the UK’s largest web design firms * after achieving ABC ELECTRONIC accreditation
Moore-Wilson http://www.m-w.co.uk , one of the UK’s largest web design firms* has acquired Web Analytics agency WebtraffIQ http://www.webtraffiq.com after WebtraffIQ recently achieved ABC ELECTRONIC http://www.abce.org.uk 2 star accreditation.
One of the key investment criteria for making the final decision to acquire WebtraffIQ was the fact they had just been accredited by ABC ELECTRONIC. Moore-Wilson had been aware of many other Web Analytics companies during the decision process. After investigation is was clear that Moore-Wilson could not acquire a system that was not proven in terms of its ability to support industry agreed standards. It was vital that numbers could be certified by ABC ELECTRONIC. There would be many implications with both customers and shareholders alike if data analysis and reporting was found to be non compliant.
Steve Wilson, MD of Moore-Wilson said; “WebtraffIQ gives us a real edge in delivering solutions to our clients where we can measure and optimise our work with much greater precision than before.”
Marcos Richardson of WebtraffIQ commented; “As WebtraffIQ brings an ABC ELECTRONIC accredited system on board it means that the figures we provide can be relied upon to stand the test of external scrutiny and numbers can be independently audited, with ease, as and when this is required. Our data will underpin design and marketing decisions.”
Moore-Wilson, first established in 1990, is one of the UK's largest web design firms *, with offices in Covent Garden and Salisbury. It is a high quality, graphic and web design consultancy, offering a genuinely seamless range of services from branding and corporate literature through to web design and online marketing.
WebtraffIQ is well known within the Web Analytics Industry and has been able to boast many industry firsts *. Amazingly, WebtraffIQ offered the first page tagging system in the Industry as used by NASA. The first SMS alerts system, Internet Fraud application, First terrestrial Television to Internet tracking (for Halifax), Radio to Internet tracking for City & Guilds and most recently the first web analytics vendor agnostic consultancy service*.
Richard Foan, Managing Director of ABC ELECTRONIC commented; “We are delighted to congratulate Moore-Wilson on acquiring WebtraffIQ and to welcome them to the ABC ELECTRONIC Associate Subscriber scheme. We are particularly pleased that WebtraffIQ have been able to demonstrate the accuracy of their solution so quickly. We’re looking forward to working with them in supporting our clients in achieving certification and using their traffic data and audited figures successfully”
Combining the strong analysis gained by using WebtraffIQ’s reporting and consultancy with the Moore-Wilson’s service range will deeply enhance customer fulfilment and thus establish greater customer loyalty.
* Owners Statement
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This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available on request at info@webtraffiq.com
About WebtraffIQTM
http://www.webtraffiq.com
WebtraffIQTM is a web analytics agency with headquarters in London, UK. WebtraffIQTM is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system was first created in 1995 making WebtraffIQ one of the most established Web Analytics agencies within the whole industry.
WebtraffIQTM provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.
WebtraffIQ'sTM clients include:
The Direct Marketing Association (DMA), The Engineering Council, Time to Learn / City & Guilds, The Internet Watch Foundation (IWF), Wales Tourist Board, The Royal Institution of Chartered Surveyors (RICS).
About Moore-Wilson:
London office:
19 Garrick Street,
Covent Garden,
London, WC2E 9AX
t. 020 7379 3300
f. 020 7379 4400
e. info-london@m-w.co.uk
w. www.m-w.co.uk
Moore-Wilson is one of the UK's largest web design firms with offices in Covent
Garden and Salisbury. Corporate clients include: DELL, European
Commission, GE and Nissan.
Our not-for-profit clients include the NHS and Department
of Health and our consumer brand sites include: Anadin,
Centrum, McVities and Twinings.
About ABC ELECTRONIC
ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.
ABC ELECTRONIC’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.
The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABC ELECTRONIC, to ensure everyone is working towards the same goals, so providing added value to ABC ELECTRONIC’s clients. Associate Subscribers can also participate in the ABC ELECTRONIC Internet Technical Group (ITG) meetings which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.
ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org
*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.
Contacts:
The media spokesperson for WebtraffIQ is Marcos Richardson
Marcos.richardson@webtraffiq.com
Website: http://www.webtraffiq.com
The media spokesperson for Moore-Wilson is Steve Wilson
Steve.wilson@m-w.co.uk
Telephone: +44 (0) 207 379 3300
The media spokespersons for ABC ELECTRONIC are Mark Barber, Julia Murray and Phil Borge from Eulogy!
Telephone: +44 (0) 20 7927 9999
Email: mark@eulogy.co.uk /julia@eulogy.co.uk/ phil@eulogy.co.uk
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