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WebtraffIQTM Press Release:
Title: WebtraffIQ track to The Interpreter UK movie release
Date:14 April 2005, London, UK
Author: Rachel Hawkes, Account Director, Elemental PR
14 April 2005, London, UK
WebtraffIQ to track The Interpreter UK movie release
Web analytics agency WebtraffIQ to track The Interpreter UK movie release website by End 2 End Media (E2E)
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End 2 End Media (E2E) http://www.e2e-media.co.uk/ the digital marketing agency, have launched the international website for The Interpreter movie http://www.interpreterthemovie.com/.
The website is on behalf of Universal Pictures International http://www.universalstudios.com and UIP http://www.uip.co.uk.
The film, to be released in the UK this Friday, 15 April 2005, is driven by a marketing campaign featuring a website which includes information about the film (synopsis, crew, cast), downloads, movie clips and photographs. The website and a compelling online game for The Interpreter http://www.interpreterthemovie.com is being tracked by web analytics agency WebtraffIQ http://www.webtraffiq.com.
Marcos Richardson, European Director at WebtraffIQ explains, “WebtraffIQ is monitoring the performance of the website and also the visitor’s behaviour and how they interact with the site. The ability to forward the site and game to friends is a key feature of the online campaign and the success of this is something that can be monitored by WebtraffIQ.”
The Interpreter, a film directed by Sydney Pollack stars Nicole Kidman and Sean Penn. It tells a story of political intrigue and deception that unfolds inside the United Nations, where a FBI agent (Penn) is assigned to protect an interpreter (Kidman) who overhears an assassination plot, and is the first film crew ever allowed into the United Nations building.
Andre Burgess, Co-Founder of E2E comments, “It is vital to us and to our clients that we have detailed and meaningful statistics at our fingertips in order to monitor the success of a campaign. WebtraffIQ offer a highly effective solution, and following this trial it is now our intention to use WebtraffIQ on future projects.”
The key period for the website is the two weeks prior to the film’s release and the week of release itself, which is when we anticipate the heaviest flow of activity on and to the site.”
Richardson concludes, “E2E require WebtraffIQ to measure the official international movie website, which includes an engaging and challenging viral for the UK release. It’s the first E2E project for us, and we are pleased to be involved in a theatrical (film) release for a potential blockbuster.”
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This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available on request at info@webtraffiq.com
The media spokespeople for E2E are Co-Founders Tim Redgate and Andre Burgess.
The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).
About E2E:
http://www.e2e-media.co.uk/
End 2 End Media (E2E) is a partnership between Quintessential Media and Redberry Media.
E2E is a multi-platform digital marketing agency specialising in mobile, web and interactive TV.
The company offers a range of services which are designed, where required, to provide a holistic approach to marketing in the digital space.
About WebtraffIQTM
http://www.webtraffiq.com
WebtraffIQTM is a web analytics agency with headquarters in London, UK. WebtraffIQTM is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system was first created in 1995 making WebtraffIQ one of the most established Web Analytics agencies within the whole industry.
WebtraffIQTM provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.
WebtraffIQ'sTM clients include:
The Direct Marketing Association (DMA), The Engineering Council, Time to Learn / City & Guilds, The Internet Watch Foundation (IWF), Wales Tourist Board, The Royal Institution of Chartered Surveyors (RICS).
Contact
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www.webtraffiq.com
info@webtraffiq.com
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Tel: +44 (0)207 379 3300
Fax: +44 (0)207 379 4400
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