Services provided to Sony UK
- Web analytics, with dedicated hosting
- Web site navigation and path analysis
- Web visitor analysis and data capture
- Web site usability improvements
- Content management system integration
Mike Crawford, General Manager, Sony Business Europe, commented:
"We were impressed with WebtraffIQ's flexibility and understanding of the requirements we sought, and their ability to adhere to what we specifically laid out for them to achieve for us. We are pleased with the solid and accurate measurement and reporting of marketing and PR activities including; email and viral campaigns, regional above and below-the-line campaigns such as online and off line advertising, partner and member activities and the unity of Sony UK data systems."
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